Monthly Archives: January 2009
Previous Sky Cross Channels
A quick look back at some Sky cross channels. (By request) For my colleagues in the States who hadn’t seen the Sky spot, here you go. Of course, in Sept 2008, Sky Three (along with sister channels One and Two) … Continue reading
Filed under channel identity, promo
New UK channel- “Blighty” launch details emerge
Update: Blighty has launched: http://dennytu.wordpress.com/2009/02/16/uktv-channel-rebranded-as-blighty-launches/ In what seems to be a very busy week of channel launch and relaunch news… Details of UKTV’s second factual channel relaunch (behind this week’s Eden), and soon to be relaunched Yesterday were announced beginning … Continue reading
Filed under channel identity, industry news
More details on launch of new US premium network, Epix
More details are emerging about the new cable channel TV venture dubbed Epix. The new premium cable network backed by content powerhouses Viacom, Lionsgate and MGM, will launch a broadband offering of on-demand services (via cable and sat) in May, … Continue reading
Filed under industry news
Creative Agency Selection in 2009: Distinguishing the Indistinguishable
Whether you’re a client in advertising, broadcast, or commercial production, 2009 brings a brand new set of rules for how we search and select new creative agencies for rostering. With tense market conditions, budgets have grown increasingly conservative. Shorter production … Continue reading
Filed under opinion
New TV Channel Eden Launches Today
Rebranded UKTV Documentary channel, Eden, (re)launches today. The branding campaign, via UKTV’s marketing team and Red Bee, began airing on Dec. 26, 2008 with a :60 image/identity spot. The background music in the Eden TV advert is “Feeling Good” by … Continue reading
Filed under branding, channel identity, ident, industry news
More 2009 Cartoon Network Rebrand Graphics
Some additional visual samples from Capacity’s new 2009 CN rebrand campaign. Read more on the Cartoon Network Rebrand here.
Filed under branding, channel identity
Atmospheric Branding Idents for Sci Fi
A behind-the-scenes glimpse from London-based dixonbaxi’s ongoing work with Sci Fi Movies. The spots were produced in conjunction with Chris Hewitt and Ben Lukas Boysen. The channel idents are an extension of the overall brand redesign of the channel. The idents can … Continue reading
Filed under channel identity, ident
Winning (and retaining) clients in 2009
The sky is falling. Well you’d certainly believe it if you’re reading any sort of news media these days. It seems just a few short years ago that broadcast design was all the buzz. Advancements in desktop technology saw in … Continue reading
Filed under opinion
Cinelatino 2009 Channel Rebrand Glimpse
Cinelatino, the leading Spanish-language premium movie channel in the US, has just rolled-out a comprehensive rebrand initiative that will includes a new logo and a new on-air graphics package, followed by a new broadband website to launch in early 2009. … Continue reading
Filed under branding, channel identity
Snapshot: One Second Discovery Channel ID
Creative agency Devilfish is behind these series of six spots for Discovery UK. All of the idents were filmed at speeds between 1000 and 2000 frames per second to capture and express the everyday in ways not seen before. The :30 … Continue reading
Filed under channel identity, ident
