Monthly Archives: February 2009
Exclusive: Yesterday Promo Launch Spot First Look
So when I got an email this morning from UKTV Brand and Marketing maven Sara Holt, I saw the words “I am loving your blog”. I scrolled down my Blackberry in hopes of finding something delicious, and so I did. … Continue reading
Filed under branding, channel identity, ident
Discovery Channel Inspires Wonder in new Re-brand
There’s been a good bit of buzz and chatter here in the UK lately regarding the new Discovery re-brand. The comprehensive redesign of Discovery Channel’s (US) on air branding was developed by Los Angeles based motion & production studio Royale. … Continue reading
Filed under branding, channel identity, ident
UKTV / Blighty Poster Campaign
Ahh… good old poster advertising. London Ad Agency Watermill (the team behind the Blighty national poster, magazine, and newspaper campaign) sent me over shots of the guerilla poster series promoting the launch of the much talked about new channel. You … Continue reading
UKTV History relaunches as Yesterday on March 2
In just less than 1 week, the “past becomes present” when UKTV History channel rebrands as Yesterday, culminating in the last of UKTV’s factual channels to be renamed and rebranded. Yesterday targets upmarket 30 plus couples, placing serious history in … Continue reading
Filed under branding, channel identity, industry news
Academy Awards Graphics & Branding: A Well Deserved Look Back
So the OSCARS® have come and gone in a blink of an eye. Having worked on a number of award show graphics packages myself, it’s always been slightly disappointing to see these campaigns have such short (if not beautiful) shelf … Continue reading
Filed under branding, title design
5 Reminders When Selecting a New Branding Agency
Now that the 60+ hour work week you’ve been tallying has finally seen fruit, you’re now the proud parent of a recently launched brand campaign. The dust has settled, tapes delivered, it’s time to take a step back and take … Continue reading
UKTV’s Blighty and British Designer Ted Baker Join Forces
The cool folks over at UKTV (and recently rebranded channel Blighty) have inked a marketing deal with British Fashion retailer Ted Baker. Some in the US might know Ted Baker more as the competitor outfit to Paul Smith. The LA … Continue reading
Filed under branding, channel identity, marketing
Paramount Comedy to rebrand as Comedy Central in April
Paramount Comedy will rebrand as Comedy Central in the UK on April 6, 2009 at 21:00 with a fresh new slate of programming. Much of the network schedule will be filled by shows broadcast at the same time as their … Continue reading
Filed under branding, channel identity, industry news
UKTV Channel Rebranded as Blighty Launches
UKTV People has officially relaunched as Blighty, with the goal of “unashamedly celebrate all that is great, unique and inspirational about Britain”. The new website has been fully launched at: www.loveblighty.co.uk Quick updates: Update 3:40 PM: UKTV/Blighty Head of Marketing, … Continue reading
Filed under branding, channel identity
