Academy Awards Graphics & Branding: A Well Deserved Look Back

February 23, 2009...11:37 am

Academy Awards Graphics & Branding: A Well Deserved Look Back

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So the 2009 OSCARS® have come and gone in a blink of an eye. Having worked on a number of award show graphics packages myself, it’s always been slightly disappointing to see these campaigns have such short (if not beautiful) shelf lives. Our title sequences live on a weekly basis, idents seem to pop on the screen every other minute. The hundreds of hours of design, development, conceptual fine-tuning, and passion that goes into these award show packages is truly awe-inspiring.

2007 Academy Awards © Prologue / AMPAS

Since the 81st Academy Awards® are now receiving their annual morning-after coffee talk (…so whatcha think of Kate’s speech?), I thought we’d take a quick look back at the last few years of Oscar®, visioned through the team of Kyle Cooper and Prologue who have been responsible for the visual artistry of the Academy Awards® graphics package for the last several years (as well as that stunning Benjamin Button Poster).

2008 Academy Awards © Prologue / AMPAS

On a personal note, I want to give a BIG congratulations to my friend Lance for his wonderfully moving and inspirational acceptance speech tonight for his OSCAR® win for Original Screenplay for MILK. Go LANCE!

So without further ado, let’s take a glimpse back at some beautiful Academy Awards® graphics that had their time in the spotlight pass far too quickly. Btw, if you’ve worked on an awards show graphics package you think should shine again for all of us to see, let me know.

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