Monthly Archives: March 2009
ESPN America 2009 Rebrand
ESPN has launched ESPN America in the UK, Europe, and the Middle East. The channel is positioned as an “authentic American sports channel” aimed at American expats and fans of American sports across Europe. Here’s a pretty exclusive look at … Continue reading
Filed under branding, channel identity
MTV Idents: Organic, Lively
An update and more visuals on the MTV Australia “Organic” campaign via Sydney based creative production studio Umeric. Led by network CD Cristian Jofre and Director Ash Bolland, the campaign was shot in a wide range of MTV audience identifiable … Continue reading
Filed under branding, channel identity, ident
UKTV Gardens Rebranding as “Really”, Style becomes “Home”
UKTV Style and UKTV Gardens will be relaunched as “Home” and “Really” respectively as UKTV continues it’s ambitious brand overhaul of its channel portfolio. No details have yet been officially announced regarding UKTV Food. Update 19 May: Really has launched! … Continue reading
Filed under branding, channel identity
Landor Distancing Self from Syfy Naming Credit?
Update 3/30/09 8:45 AM: Blogtalkradio has landed an interview with former SyFy Radio host and SyFy Portal founder Michael Hinman (whose brand name was purchased from Sci Fi- and thus creating even more confusion on true origins of the new … Continue reading
Filed under branding, channel identity, industry news
SyFy President Dave Howe on “The Decision”, Video Interview
Decision 2009 sounds sort of like a post election year runoff. Instead, it’s arguably the most talked about strategic on-air rebrand move in recent memory to garner interest (and in some cases fervor) from the public. The blogosphere and Twitteratti … Continue reading
Filed under branding, channel identity, industry news
Promax/BDA Europe Kicks off from Prague
It’s that time of year again. Promax/BDA Europe has started with a rousing creative cheer. What’s not to like? The oft-spoken impending economic doomsday seems to be at bay, our industry is looking stronger by the day, the DOW is … Continue reading
Filed under industry news
Five USA Rebrand Pulses American Spirit
As an Angeleno living in the UK for the past year, I must the Five USA Rebrand holds a pretty special place in my good old American heart. I can only watch so much Clark + May touring Britain and … Continue reading
Filed under branding, channel identity, ident
Dyrdee Crafts Witty IDs for Nick Germany
Berlin based studio Dyrdee delivers a set of clever station IDs for Nick Germany/MTV Networks Germany. The idents were created through a combination of stop motion footage and After Effects animated characters. The character-based campaign includes such lovable favorites as … Continue reading
Filed under branding, channel identity, ident
Sci Fi Channel to “Imagine Greater” and Rebrand as SyFy
Sci-Fi Channel has announced its new name to advertisers at its upfront in New York. The new moniker? The new tagline: “Imagine Greater”. A 90-second “brand anthem” commercial is being produced by London agency 4 Creative. Another UK agency, Proud … Continue reading
Filed under branding, channel identity, industry news
TV Brand Identity: Balls, Blobs, and Spandex Clad Men
A hilarious must see: sharp witted (and award winning Australian film & television critic) Marc Fennell does it again. Marc sent me a message yesterday regarding ‘#zombie looting’. Unfortunately, I don’t have all my Tweet-speak down yet. What I do … Continue reading →
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Filed under branding, channel identity, ident, opinion
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