Monthly Archives: April 2009
2009: A Single Perspective to Weather the Storm
A few years ago, I was invited by CTAM to speak on a panel at Summit. I received the formal invite, which included the name of the session “Who Wins? Balancing Agency and Client Perspectives”. Interesting! This would be something … Continue reading
Nat Geo Wild Reveals New Brand Campaign *Updated*
National Geographic International has revealed a new brand campaign and on-air graphics package for its Nat Geo Wild channel. The materials – shot entirely in HD – complement the channel’s new “Get Closer” tagline, and begin airing globally this month. … Continue reading
Filed under branding, channel identity, ident
First Look: UKTV Style Rebrands as Home
UKTV Style officially rebrands as Home in 1 week as “a new channel packed with inspirational home and gardens programming”. Home officially launches at 9AM on Thursday April 30, 2009. Here’s an early look at one of the new channel … Continue reading
Filed under branding, channel identity, ident
Modernista! Laughs It Up for Comedy Central
Modernista! grabbed a whole lot of attention last year for their unique social web presence. Well that and doing the unthinkable… suing a client for $500k for alledgedly not paying for work? You go Modernista! With 2008 behind them, the … Continue reading
Filed under branding, commercial
ITV Launches Ambitious Brand Campaign
ITV has launched an ambitious new brand campaign tagged “The Brighter Side”. The commercial spots, which launched last week through television, cinema, and online channels got an audience of an opportunity through it’s premiere on “Britain’s Got Talent” (go Susan … Continue reading
Filed under branding, channel identity, commercial, marketing
G+G Awarded HGTV Brand Extension Account
In an effort to maximize (and monitize) on-air and online brand equity, HGTV has selected Graj + Gustavsen (G+G), the integrated branding firm known for building consumer brands, to create strategic brand extension and product licensing platform that enhances HGTV’s … Continue reading
Filed under branding, industry news
A Collection: ITV1 Idents 2004-2009
It was just a few years that a survey of twenty six different groups representing over 6000 viewers found, that although ITV had used consistent on-air branding, that few could remember and identify them. A breakdown of viewer population attitudinal … Continue reading
Filed under branding, channel identity, ident
Reader Response to “Paying for Creative Pitches”
It’s 12:25 AM. After a fully packed day of meetings and presentations, I’m finally settling in for the evening. If you’re a regular reader/subscriber, you already know that yesterday’s post took a look at pitch fee compensation in the US … Continue reading
Filed under opinion
One HD, Australia’s New 24/7 Sports Channel Launches
One HD is finally here. Australian Network TEN’s 24/7 digital sports channel launched a couple weeks ago with a nifty “countdown on a vault” thematic and a promo featuring some big name Aussie stars teasing the channel’s programming lineup. TEN … Continue reading
Filed under branding, channel identity, industry news
