Monthly Archives: May 2009
Granada America Rebranded ITV Studios
Granada America is renaming itself ITV Studios. The name was unveiled yesterday by ITV Global Content MD Lee Barlett. The 79 year old moniker is behind shows such as I’m a Celebrity Get Me Out of Here, Hell’s Kitchen and … Continue reading
Filed under industry news, marketing
Australia Network Refreshes Brand Identity
Australia’s international TV service, Australia Network, has refreshed it’s on-air brand identity. With coverage to 44 countries across Asia, the Pacific and the Indian subcontinent, the goal was to create a “sophisticated and contemporary solution with broad and cross-cultural appeal”. … Continue reading
Filed under branding, channel identity, ident
UKTV Launches New Lifestyle Channel “Really” Brand Campaign
Today: UKTV has unveiled the new on-air branding campaign for Really, the newly rebranded UKTV Gardens channel. The “pop art style” brand campaign is supported by Really’s new end line, “You couldn’t make it up”. UKTV’s new lifestyle channel offers … Continue reading
Filed under branding, channel identity, ident, industry news
UKTV Completes Rebrand of Channels with “Good Food”
UKTV Food will be rebranded as “Good Food”, following on the launch of such channels as Blighty, Dave, Eden, and Yesterday. In doing so, UKTV has signed a license deal with BBC Worldwide, owner of Good Food Magazine and Good … Continue reading
Filed under branding, channel identity, industry news
Virgin 1 Set to Unveil New Brand Identity
Virgin Media’s flagship general entertainment channel, Virgin 1, is set to unveil a new logo and on-air identity next month. On June 9, Virgin will launch the new campaign which includes a “dynamic new logo, eye-catching idents and creative online … Continue reading
Filed under branding, channel identity, ident
Discovery Launching First HD Network in Latin America
In more HD news, Discovery Networks International announced Wednesday that it is expanding it’s international portfolio of HD networks with the launch of Discovery HD Theater, launching on the SKY platform in Brazil. “The launch of our first HD network … Continue reading
Filed under industry news
Special Five Logo via The Da Vinci Code
The terrestrial premiere of The Da Vinci Code was a ratings juggernaut for the evening, and arrived with a specially designed Five logo and :15 ident. Sunday night’s film boasted over 4M (24%) viewers at peak, making Five the most … Continue reading
Vh1 India Gets New Look
Breaking News: Today- Vh1 India, the international music and lifestyle channel from Viacom and Network 18, has unveiled it’s new look, avatar, positioning, and strapline “Vh1- Get With It”. Ferzad Palia, Associate GM, Vh1 India, explains, “It’s an all new … Continue reading
Filed under channel identity, marketing
News Corp to rebrand Premiere as Sky Deutschland
Breaking News: After surviving another incredibly busy week, my Blackberry continues to get a good buzzin’. International media giant News Corp. is planning to rebrand Germany’s biggest pay television operator Premiere as Sky Deutschland, inside sources tell me. The name … Continue reading
Filed under branding, channel identity, industry news, marketing
More from Nat Geo Wild 2009 Rebrand
Recently, I shared a bit on National Geographic International’s new global brand campaign for Nat Geo Wild, tagged “Get Closer”. On Monday, I received a very kind email from Nat Geo marketing exec Megan Gilbert and her team letting me … Continue reading
Filed under branding, channel identity, ident
