The terrestrial premiere of The Da Vinci Code was a ratings juggernaut for the evening, and arrived with a specially designed Five logo and :15 ident. Sunday night’s film boasted over 4M (24%) viewers at peak, making Five the most watched channel at the time. It was the biggest film audience for Five in nearly 3 years.
Specially designed logos for event nights and special programming blocks have been an softly increasing trend over the last couple of years, this one in particular, a special ident taking a clever spin with the Five logo.
1 Comment
May 12, 2009 at 10:00 am
I heard about this all the way in NYC, but figured I wouldn’t be able to see it. Guess I was wrong! Thanks for sharing it with us in the States!