Monthly Archives: June 2009
UKTV Completes Portfolio Rebrand with Launch of “Good Food”
Today: Over the last 18 months, UKTV and long-standing creative partner Red Bee Media have overhauled the broadcaster’s entire portfolio of ten channels, in what is the largest and most ambitious branding exercise in British broadcasting history. The final channel … Continue reading
Filed under branding, channel identity, ident
Bravo 2009 Rebrand- Goodbye “Watch What Happens”
Update (1) June 24: Updated frames will be posted when available Had another preview of the ambitious new Bravo (US) rebrand last week at Promax/BDA in NYC. On Tuesday 23 June, the tagline “Watch What Happens” will be replaced with … Continue reading
Filed under branding, channel identity, ident
Google Chrome- Interactive Reaction
A few months ago- while last in LA, I had a chance to catch up with some old friends at IF. After working 10+ years in the Hollywood area, who knew I’d miss the area so much? Peter Frankfurt and … Continue reading
Filed under commercial, marketing, promo
MTV to Rebrand MTV One, MTV One+
MTV is in the midst of a major rebranding initiative. MTV One will become MTV and MTV One+ will change to MTV+. The new branding will take effect on July 1 and the sources confirm that all other aspects regarding … Continue reading
Filed under branding, channel identity
Virgin1 Launches Rebrand
At 9pm on Tuesday, Virgin1 officially unveiled its new ambitious new rebrand. We were welcomed by by none other than Virgin’s own Richard Branson and Red- the cute, crafty, and impish new face of the network. The character was recruited … Continue reading
Turner Classic Movies Refreshes Brand
Turner Classic Movies (TCM) has unveiled a fresh, more distinctive branded look and new marketing campaign to mark its 10th anniversary. Designed to engage a younger audience, the move follows the acquisition of new film titles from leading studios including … Continue reading
Filed under branding, channel identity, ident
London to Rebrand; Reviewing Agencies & Consultants
Normally I try to stick to media & entertainment news, but when the city of London decides to rebrand, you certainly have to take notice. Yesterday, London Mayor Boris Johnson officially launched the project that was heavily rumored for months. … Continue reading
Virgin1 Prepares Rebrand, Red Revealed as New Face of the Channel
Breaking News: Virgin1 today reveals the identity of its hottest new talent and face of the channel, Red. The character has been recruited to embody the personality and values of the Virgin1 brand, and will appear on air from 9th … Continue reading
Filed under branding, channel identity, ident
