Monthly Archives: August 2009
Getting to That Beautiful Idea
There’s certainly something to be said about how undervalued the words “creative process” can be sometimes. We send finished work around the world, links to :15 spots, channel branding montages, beautifully crafted, meticulously shaped, loved and birthed. Oft times we … Continue reading
Filed under branding, channel identity, opinion
Weekend in Brief: RTL, Virgin Media, V, Showcase
The first digital channel launch from a major Dutch commercial broadcaster, RTL Nederland plans to launch “RTL Lounge” on Oct 2. Aimed at young women, the 24 hour network includes a couple personal favs such as Nigella Bites and Project … Continue reading
Filed under industry news
Canal+ Prepares for Refresh With New Idents
Premium French broadcaster Canal+ is preparing to unveil the new look for its suite of channels, including a series of refreshed idents as well as a new color and logo story. Most noticeably missing is the Canal name, disappearing from … Continue reading
Filed under branding, channel identity, ident
CBS to Run First Video Ad to Appear In Print
As branding & communication platforms continue to merge, it looks like the US broadcast industry is heading for a first: CBS will be advertising its fall lineup with a video chip embedded in Entertainment Weekly. Major magazines and newspapers have … Continue reading
Filed under branding, industry news, marketing
Channel [V] to Unveil Rebrand Saturday
Mumbai: Following the lines of its rival MTV, STAR TV owned music channel, Channel [V] is all set for it’s rebrand debut this Saturday. Lowe Lintas won creative duties for the relaunch of Channel [V] without a pitch and has … Continue reading
Filed under branding, channel identity
