Monthly Archives: September 2009
Channel Nine Refreshes On-Air With “Welcome Home”
Breaking News: Australia’s Channel Nine unveiled its much anticipated new on-air identity last night at 6pm with a new campaign dubbed “Welcome Home”. The new presentation system is rolled out as Nine buffs up with a fresh programming slate and … Continue reading
Filed under branding, channel identity, ident, marketing
First Glimpse: NBC 2009 Rebrand
Looks like a lot of people have been searching for info on the new look NBC has just unveiled on-air. I’m still in the UK but have been able to get some shots of the new package which infuses bursts … Continue reading
Filed under branding, channel identity, ident
RTÉ Two: The New Colorful Rebrand Unveiled
Breaking News: Last night at 7pm, RTÉ formally unveiled its latest channel refresh. The new RTÉ Two branding and on-screen package was developed by the in-house marketing and graphics team at RTÉ after a competitive review. The concept for the … Continue reading
Filed under branding, channel identity, ident
Best of Fall TV Posters (Part 1)
Another beautiful summer has come to a close. And with it, fall television season premieres are nearly here. Yes, those eye-catching billboards lining Barham can be distracting. Interestingly, they do give us an early glimpse at the creative approach the … Continue reading
Filed under marketing
MTV Serves Up Fresh Ident Package, Taylor Swift Scrambled
You need not go further than the credit list for these just released spots from MTV to find some humor. Cream cheese stylist? Check. Egg & coffee stain stylist? You betcha. MTV’s On-Air design team, led by SVP On-Air Design … Continue reading
Filed under branding, channel identity, ident
Australia Seeking Creative Agency for £10M Rebrand
Although I keep 90%+ blog postings on branding & motion graphics for the screen; every once in awhile, an assignment comes along that really does tickle the creative fancy (London rebrand anyone?). It has been confirmed that Australia is proceeding … Continue reading
Filed under branding, industry news, marketing
And the Emmy for 2009 Outstanding Main Title Design Goes to…
Last night at Nokia Theater LA Live, the 2009 Creative Arts Emmy Award Winners were announced. The nominees for Outstanding Main Title Design: Lie To Me (FOX) Storymakers (AMC) Taking Chance (HBO) True Blood (HBO) United States of Tara (Showtime) … Continue reading
Filed under marketing
FX (UK) Brand Refresh, New Ident “Swimming Pool”
As a followup to my previous entry, a look at one of the new idents from FX (UK) titled “Swimming Pool”. Fox International has launched the new look on-air as well as online, which incorporates a refreshed website, now offering … Continue reading
Filed under branding, channel identity, ident
ITV to Launch Granada TV in Asia
ITV Global Entertainment is launching Granada TV, a brand new general entertainment channel in Asia and the Middle East. “Drawing on the vast resources of the ITV programming library, Granada TV offers viewers a hit combination of contemporary dramas, cool … Continue reading
Filed under industry news, marketing
Nine Network Looks to Rebrand
Sydney: As insiders speculated, it looks like Australia’s Nine Network is proceeding with a complete on-air rebrand, and will reposition the channel as “the home of TV”. The blue livery and iconic nine logo are expected to remain, but the … Continue reading
Filed under branding, channel identity, ident, industry news
