Monthly Archives: October 2009
First Look: Otherworldly Fringe Promo Featuring NIN/Trent Reznor
First Look: Fox’s sci-fi drama Fringe tonight released an eye-catching :60 promo (which I had been hearing bits about for the last few weeks) featuring NIN frontman Trent Reznor. Reznor lends his song “Zero Sum” with specially recorded dialogue for … Continue reading
MTV, FX, NBC- Top Views September
It has been a very busy October. I’d like to give a bit of thanks to clients old and new who have given a bit of their personal & professional time to me this past month. This economic climate makes … Continue reading
Filed under branding, channel identity, ident
Doctor Who 2010: The New Logo Finally Unveiled
Last week, the 11th logo in the 46 year history of the iconic show was finally revealed. For those unfamiliar with the show, Doctor Who is listed in the Guinness World Records as the longest science fiction television show in … Continue reading
Filed under branding, channel identity, ident, marketing
CCTV: “Believe in the Power of the Brand”
I had meant to get this newest :60 spot (titled “Ink”) up last week when it was breaking news, but a busy schedule (and travel) has kept me from my proper blog curation duties. Thanks to the folks at CCTV … Continue reading
Filed under branding, channel identity, ident
Sky(‘s) the Limit with £1M Rebrand
Sources have confirmed that the massive rebranding effort (which began over a year ago) to reposition Sky as “warmer” are proceeding smoothly even though Group Marketing Director Andy Brent (prior Burger King Intl CMO, who was responsible for an Sky … Continue reading
Filed under branding, channel identity, industry news, marketing
