Monthly Archives: November 2009
PBS Rebrands to “Be More”
US public broadcaster PBS has unveiled an ambitious new multi-platform rebrand package, which includes over 600 elements inviting viewers to “Be More”. In development since last year, the campaign expresses the vibrancy of today’s PBS, whose content is delivered through … Continue reading
Filed under branding, channel identity, ident
New Feature: Student Portfolio Gallery
Happy Thanksgiving Eve everyone. As some of you know, I went to UCLA (oh those long years ago) to pursue a career in clinical psychology, and got my first job out of university doing social work for the state of … Continue reading
Filed under branding, channel identity, marketing
Virgin Media Rebrands LIVING and LIVING2
UK: Virgin Media Television is renaming its LIVING2 channel offering alongside a comprehensive visual rebrand of its entire LIVING portfolio. On November 30, LIVING2 is being relaunched as LIVINGit, a new channel proposition based on the premise that “life’s worth … Continue reading
Filed under branding, channel identity, ident
Five Ident: FlashForward
FlashForward is a breakout fan favorite this season. While ABC has done a stellar job promoting the new series stateside, there has been some buzz in the UK around Five’s specially designed FlashForward idents. One of the benefits of my … Continue reading
Filed under branding, channel identity, ident, promo
Channel 4 Goes 3D Tonight
Hannah Montana, Jason Voorhees, and JLS in 3D? Oh yeah. Channel 4 tonight kicks off 3D week, with a special three-dimensional programming lineup and a suite of specially developed 3D promos and idents. Offering up some interesting opportunities to design … Continue reading
Filed under branding, channel identity, ident, promo
Discovery Channel: The World Is Just Awesome (Reprise)
The next verse in Discovery Channel’s anthem celebrating the world.
Filed under branding, channel identity, commercial
Quick News: FX, Living2, New C4 Chairman, Car Maker to Launch TV Channel
Breakdown of FX rebrand, idents Virgin Media to relaunch Living2 as “Living It” Stations rebrand by adding and dumping slogans Lord Burns confirmed as new C4 Chairman Car maker Renault to launch own TV Channel
Filed under Uncategorized
Australia’s 7Two Launches
Australia’s Seven Network yesterday launched it’s eagerly anticipated new broad entertainment channel 7Two. The new 24-hour channel, buoyed by heavy US and UK programming titles promises “more drama, more lifestyle, more reality, more comedy, more movies.”, includes nabbing favorites Ugly … Continue reading
Filed under branding, channel identity, commercial, ident, industry news, marketing, promo
