Monthly Archives: December 2009
AOL Reveals New Brand, Logotype
A few weeks ago, AOL (or is it Aol.) gave us a preview of the new (much talked about) rebrand. The new AOL brand “expresses commitment to stimulating content, openness, and inclusion”. The new branding package includes a new simpler … Continue reading
NBC 2009 Rebrand “More Colorful”
Awhile ago, I had made a post about NBC’s much applauded 2009 rebrand “More Colorful”. The recently launched on-air brand campaign marks a unique and ambitious evolution for NBC with a heavier emphasis on color theory and some internal NBC … Continue reading
Filed under branding, channel identity, ident
New Survey: European Clients More Likely to Pay for Pitches
In what has been a hotly debated issue for years within the broadcast design community, we now have new information comparing pitch compensation in the US and Europe. Although the 2009 study (conducted by Worldwide Partners) takes a look at … Continue reading
Filed under industry news, opinion
New ‘Doctor Who’ BBC One Christmas Ident
Just released ‘Doctor Who’ BBC One Christmas Ident, featuring David Tennant. In other breaking news, the Doctor Who star has just landed the lead role in the new NBC comedy drama Rex is Not Your Lawyer. The pilot was greenlit … Continue reading
Filed under branding, channel identity, ident
HBO Teases Season 4 ‘Big Love’
HBO released last week its much anticipated :90 teaser/promo for the fourth season of fan favourite (myself included) ‘Big Love’. The Emmy-nominated drama returns in the US on January 10, 2010 on HBO. The airy, minimalist spot features plural marrieds … Continue reading
