Monthly Archives: January 2010
£500k London Rebrand Awarded to…
Just a quick followup from the (dramatic) review for a new brand consultancy to handle Greater London Authority’s (GLA) £500,000 rebrand of the city of London, which includes a new image and logo for the capital. The coveted rebrand has … Continue reading
BBC Sport- Winter Olympics 2010 Animated Film
The BBC has released an epic animated commercial (:40) to celebrate the upcoming coverage of the 2010 Winter Olympic Games in Vancouver. The film was set around a legendary quest, “whereby an Inuit hero has to retrieve a spiritual stone … Continue reading
Filed under channel identity, commercial, ident, title design
ESPN’s College Sports Network, ESPNU, Gets New Look
Just In: Launched nearly 5 years ago, ESPNU, the popular 24 hour college sports television network, has rebranded. The Charlotte, NC based channel was launched initially as a response to upstart CSTV (now CBS College Sports Network) and is now … Continue reading
Filed under branding, channel identity, ident, marketing
Discovery/Hasbro Reveals New Kid Channel Name & Logo
Discovery Communications and Hasbro Inc. have (officially) unveiled the name and logo of their new 50/50 joint venture childrens network. The new Channel will be known as “The Hub” and will reach 60 million homes on what is currently known … Continue reading
Filed under branding, channel identity, commercial, industry news, marketing
The List: 40 Memorable Channel Branding Campaigns from 2009
2009 brought us a creative torrent of beautifully executed and masterfully architected channel branding campaigns. From our coverage of NBC’s “More Colorful Campaign” and UKTV’s overhaul of its 10 channel portfolio to talked about campaigns from SyFy, Discovery, and MTV, … Continue reading
Filed under branding, channel identity, ident, industry news, marketing
D&AD Awards 2010 / TV Brand Identity, Promotions, Title Sequences
The good folks over at D&AD dropped me a kind note and are keen on ensuring the best in channel branding and motion graphics are represented in this year’s D&AD Awards. They’ve got a solid panel of judges that are … Continue reading
Filed under branding, channel identity, industry news, marketing, promo
More of AOL’s Massive New Rebrand (Part 2)
Two weeks ago, I posted a first look at AOL’s massive new branding campaign (Part 1: AOL Reveals New Brand/Logotype). The package has since had a few weeks to spread its creative wings and other brand components are being formally … Continue reading
Filed under branding, channel identity, ident
Al Jazeera Network Rebrands for 2010
The Qatar headquartered Middle Eastern News Network, Al Jazeera, has rebranded. Serving a 140 million audience, the (at times controversial) network launched the new look on its 13th anniversary, simplifying its color palette from 20 to 3 main colors, gold, … Continue reading
Filed under branding, channel identity, ident
ESPN To Launch First 3D TV Network
Breaking News: Maybe you should have kept those swanky 3D glasses after seeing Avatar? We learned early this morning that ESPN is launching history’s first three dimensional TV channel. The Disney owned network will feature at least 85 live sporting … Continue reading
Filed under branding, channel identity, industry news
