The Qatar headquartered Middle Eastern News Network, Al Jazeera, has rebranded. Serving a 140 million audience, the (at times controversial) network launched the new look on its 13th anniversary, simplifying its color palette from 20 to 3 main colors, gold, sea blue, and pearl white. The brand assignment was helmed by Taiwan-based JL Design.
While launched initially as an Arabic current affairs satellite news channel, Al Jazeera has since expanded into a network with several outlets, including an internet offering, and channels Al Jazeera Sports, Al Jazeera Live, Al Jazeera English, Al Jazeera Children.
It was just five years ago that the network surprised a few by being voted as fifth most influential global brand (Brand Rankings by Impact) Readers Choice Award, behind Apple, Google, Ikea, and Starbucks. If you like this blog, please support us by joining Art & Business of Motion on Facebook. You can of course still follow us on Twitter.
Pingback: Channel Branding Index « Art & Business of Motion
Pingback: More from Al Jazeera’s 2009/2010 Rebrand « Art & Business of Motion
Well they might have moved the visual concept on a bit, but the music is very firmly taken from the early 1990s! It’s a shame they couldn’t modernise the whole feel and not just the visual.