Monthly Archives: March 2010
Discovery Channel Goes Down Under for Man vs. Wild
I’m a big fan of Bear Grylls. I’m also a fan of doing things a bit unconventionally, and such is the case with Discovery Channel’s most recent campaign for Man vs. Wild. Discovery’s experienced CD Jeff Strong & Producer Tyler … Continue reading
Filed under branding, channel identity, promo
How to Rebuild (and Rebrand) a Cable Network
Melissa Grego and Claire Atkinson over at Broadcasting & Cable just released an interesting article titled “How to Rebuild A Cable Network”. Included is insight from a few market leaders, as well as a nice writeup on the changing cable … Continue reading
Filed under Uncategorized
A Look Back: NBC 2010 Vancouver Olympics Branding
Are you missing the 2010 Winter games already? I know I am. And although the 2012 London Olympics are still a wee bit off, we can look back at the Vancouver Olympics through the looking glass of the recently presented … Continue reading
Filed under branding, channel identity, ident
MTV Australia Goes Balls Out
Last week, a bit of new work shared out of MTV Europe, this week we head over to our friends at MTV Australia, who have commissioned two new channel branding idents for it’s MTVN HD offering. These continue the branding … Continue reading
Filed under branding, channel identity, ident
MTV Ignites With Rebrand and Fresh Idents
Europe: MTV’s world design studio in Milan (MTV International) builds on its branding campaign last year by rebranding 6 of its genre-based channels in the UK: MTV Dance, MTV Hits, MTV Rocks, MTV Shows, MTV Base, and MTV Classics. The … Continue reading
Filed under branding, channel identity, ident
Hallmark Channel “Celebrates Life’s Moments” with Rebrand
First look: Utilizing subtle and playful references to premiere programming in the idents (signature cheesecake for the Golden Girls, a white wispy feather for Touched By An Angel) Hallmark Channel’s 2010 Rebrand is guided by its mandate “Celebrating Life’s Moments”. … Continue reading
Filed under branding, channel identity, ident
Universal Networks Revitalizes Global Channel Portfolio
Universal Networks International continues to build on its multi-million dollar investment announced at MIPCOM in October, which sees the brands deliver new original, first-run content targeted at local audiences around the globe. Eleanor McBrien, VP Global Marketing, Universal Networks International, … Continue reading
Filed under Uncategorized
NBC Universal’s UK Sci-Fi to Syfy Rebrand
NBC Universal’s Sci Fi channel is to be relaunched as Syfy in the UK on April 13, 2010 as part of the ongoing global rebrand effort. It continues Syfy’s strategy to broaden its appeal and follows the channel’s name change … Continue reading
Filed under branding, channel identity, ident
