Monthly Archives: April 2010
Strictly Come Dancing (UK) VS. Dancing With the Stars (US)
When Strictly Come Dancing hit the record books last year as the “world’s most successful reality show”, it was only a matter of time til we devoted an article to the cultural phenomenon that has swept the world’s curiosity. The … Continue reading
In Case You Missed It: ITV, MTV, Olympics and more
Sometimes life happens at the speed of, well, life. Here’s a convenient recap of some of the top viewed Art & Business of Motion postings from the last 30 days. We covered the much talked recent ITV/ITV1 branding campaign, took … Continue reading
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A Peek at Universal Channel’s New Global On-Air Rebrand
Following up on a post from March, NBC Universal Networks’ flagship entertainment channel, Universal Channel, has unveiled it’s new on-air brand identity. The network, which originally launched in 2004, changed names to build upon parent company Universal’s brand equity and … Continue reading
Filed under branding, channel identity, ident
US Version of ‘Top Gear’ Greenlit, Starts Production
Breaking News: Top Gear fans rejoice with news that the hit BBC 2 show is being (re-)ignited for the US Market. After NBC nearly brought the UK show Stateside in 2008, History (Channel) announced today that it is partnering with … Continue reading
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BBC/Discovery’s Epic Nature Series, Life
BBC’s nature documentary Life seems to be all that my nature aficionados/friends talk about. Maybe it’s because the landmark series is so captivating that it stays on a constant loop on their plasmas. Regardless, the 11-part Oprah narrated Discovery Channel … Continue reading
Filed under branding, channel identity, marketing
USA Launches New In-House Creative Agency
Breaking News: It was confirmed during USA’s recent 2010 Upfront presentation, that indeed the top rated cable network has launched a new in-house creative agency called Character Brandworks. The focus of the new think-tank offering is designed to help clients … Continue reading
Filed under branding, industry news, marketing
More of ITV’s New On-Air Refresh, Idents
Just in: As first reported by Art & Business of Motion a few days ago, ITV (UK) has begun rolling out a new a series of new idents as well as an evolved on-screen presentation system. This includes an updated … Continue reading
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Military Channel’s New Brand Identity Launches
Discovery Communications’ Military Channel (US), seen in 55 million homes, has launched a comprehensive new brand identity. The channel, as you might remember, was originally launched in Sept 1999 as Discovery Wings. It was rebranded Military Channel in 2005, and … Continue reading
Filed under branding, channel identity, ident
See No Evil Celebrates Birthday With London Event Tonight
See No Evil, the bi-monthly mograph gathering, is celebrating it’s 1 year anniversary. The group is having a birthday celebration at Kick Bar (Shoreditch) in London tonight from 7pm Tuesday April 13. The talk includes guest speakers Ubik (Ogilvy, BBH, … Continue reading
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ITV / ITV1 HD Launches New Campaign, New Idents
ITV has launched a new campaign promoting it’s new ITV1 HD offering. The TV and cinema campaign launched on 9 April and features the tagline: “The Brighter Side Just Got Brighter”. Heavy on-air promotion across ITV channels features Ant and … Continue reading
Filed under branding, channel identity, ident
