Monthly Archives: June 2010
An Exclusive Look at MTV’s Hot New Brand: MTV Push
ABM Exclusive: Last week, we gave you a sneak peek at the much talked about new global music properly from MTV. Developed by MTV’s World Design Studio in Milan (see previous story here) and Nick Scott Studio in London, MTV … Continue reading
Filed under branding, channel identity, ident
Channel Nine Copycat Controversy
It’s reasonable to assume that fewer and fewer ideas these days are truly original. Every so often, however, we run across promos and sequences that look eerily familiar. Seems to be the case with new controversy brewing over a recent … Continue reading
Exclusive: MTV Push’s Bold New Brand
You won’t see this anywhere else, as this first look is brought to you as a US exclusive. Enjoy. Happy Friday folks! For those Stateside, the buzz surrounding MTV Push, the much talked about global property dedicated to new music, … Continue reading
Filed under branding, channel identity, ident
Cartoon Network Reimagined
One To Watch: With all the talk about Cartoon Network’s recent 2010 rebrand (and continued props to Capacity’s vision for the previous network rebrand), here’s a little bit of something more for all those CN fans. British recent uni grad … Continue reading
Filed under branding, channel identity, ident, student
Disney Channel Taiwan Presents “Everyday Magic”
Our friends over at Walt Disney Television International / Disney Channel Taiwan have just released Everyday Magic, a new brand campaign comprised of a series of five new idents, as well as a new main channel ident. This brand assignment … Continue reading
Filed under branding, channel identity, ident
A Passage Through Time for History’s Newest Idents
Fox International Channel’s History has released a series of new idents that illustrate a journey from present to past. The four idents travel through time to show material in its original condition, eventually resolving with the iconic History logo. The … Continue reading
Filed under branding, channel identity, ident
Australia’s TV1 Gets On-Air Brand Refresh
First Look: Sony Pictures Television/NBC Universal/CBS Studios International joint Australian TV channel partnership, TV1, has just unveiled its new look. The extensive refresh includes a re-imagining of the channel’s five mini brands (Generic, Comedy, Crime, Afternoons and Groovy Movie)- all … Continue reading
Filed under branding, channel identity, ident
A Thank You To Our Readers
Art & Business of Motion began with a simple goal, to spread a bit of happiness through the sharing of good international TV branding work. Since our launch 18 months ago, we have become a key resource for television channel … Continue reading
Filed under Uncategorized
A Peek at Cartoon Network’s 2010 Rebrand
Just In: If you’re a fan of Ben 10, you might have noticed a bit of a change on Cartoon Network (US) this weekend. *Update 5 August: Full overview of the new Cartoon Network 2010 Package here. As Cartoon Network … Continue reading
Filed under branding, channel identity, ident, Uncategorized
Food Network Sibling, Cooking Channel, Launches Today
First Look: Scripps Networks’ brand new Cooking Channel is served up. The Food Network sister channel, Cooking Channel, launches today in the US in over 50 million homes, with a combination of new and acquired shows. Food Network fans will … Continue reading
Filed under branding, channel identity, industry news
