Monthly Archives: July 2010
NBC Peacock Comes to Life
A creative collaboration between client NBC Artworks and Nathan Love, the short animation explores the origins of the NBC logo. “The brief was to create a stand-alone logo animation for NBC. The only guidelines were to make it our own, … Continue reading
What Marketers Want From Their Creative Agency (Part 2)
Last week I caught up with Tom Lucas, the much respected Marketing Director for UKTV, for a long overdue catchup, much appreciated mind meld, and afternoon caffeinating. I consider it pure luxury to be able to listen to seasoned clients … Continue reading
Filed under branding, channel identity, opinion
Nicktoons Launches New Explosive Idents
Nicktoons, the popular US kids network featuring fan favourites Wolverine and the X-Men, Speed Racer: The Next Generation, and Avatar: The Last Airbender, has just released a series of four new idents. The network IDs were intended to be unique … Continue reading
A Brief Guide To What Marketers Want From Their Agency (Part 1)
Guest Commentary By Tom Lucas Director of Marketing & Communications, UKTV Don’t Sell Yourselves A confession: Most of us clients get quite bored sitting through credentials presentations. We’d rather talk about ourselves. Or make sure you understand what we’re looking … Continue reading
Comedy Central Explores Rebrand
A quick hit for you this morning and fresh off the presses, here’s a look at Royale’s exploration of the much loved Comedy Central brand. You’ll notice a shift away from the channel’s previous “urban feel” towards well… a bare … Continue reading
Filed under branding, channel identity, ident
Nostalgic Idents for Fox Retro Channel
Fox International’s 70s/80s/90s classic American TV network , Fox Retro, has just released a series of new idents. The Italian channel’s new spots, which plays old hits including Miami Vice, Starsky & Hutch, and Macgyver, features a bevvy of grooving … Continue reading
Filed under branding, channel identity, ident
FOX Latin America Unveils FX Rebrand
Several years ago, I shared a stage at CTAM with Stephanie Gibbons (then SVP at Showtime). We presented a few joint case studies and were invited to talk about the challenges that come with keeping on air-brands fresh, emotive, and … Continue reading
Filed under branding, channel identity, ident
Family Guy Trail for BBC3
I love me some Family Guy. Realizing that many people in the States will probably never get to see this gem, here’s a look at what happens when Lois literally runs into the BBC3 logo. It’s not too often that … Continue reading
Filed under channel identity, ident
First Look: China’s New Global 24 Hour English News Channel
China’s New Global English News Channel, CNC World, has launched. Run by China’s State News agency Xinhua, the network hopes expanding foreign language media will help promote China’s image and viewpoint, ultimately “challenging the BBC and CNN”. CNC World preview … Continue reading
Filed under branding, channel identity, ident, industry news
“Ratings Welcome” as USA Network Tops Latest Primetime Race
For those of us outside the US who like to keep updated with the latest on the ratings race, the newest numbers have been released for the second quarter of 2010, and USA Network takes the cable crown with just … Continue reading
Filed under industry news
