Monthly Archives: August 2010
Discovery Presents, TLC Asia-Pacific Launches in 1 Week
Two quick bits of DCI related news to enjoy with your coffee this morning. As you probably know, I only have good things to say about Discovery Networks International President/CEO Mark Hollinger. If you’ve worked with Mark, you know that … Continue reading
Filed under branding, channel identity, ident
A Glimpse at the New ‘Male Dedicated’ TV Channel: Nitro
Spain’s Antena 3 has just given us a glimpse of Nitro, a new channel dedicated to the male audience. Featuring shows including Southland, 24, Third Watch, and Boston Legal, the new channel expects to expand coverage to 90% by August … Continue reading
Filed under branding, channel identity, ident
CBS to Launch 3 New TV Channels in India
US broadcast giant CBS is planning on launching 3 new English language pay channels in India. The venture (in partnership with Reliance Broadcast) is codenamed ‘Big CBS Networks’ and will leverage CBS’ vast library of english language shows including new … Continue reading
Filed under industry news, marketing
FOX Latin America Presents MOVIECITY
When Buenos Aires based VP Creative Services Corina Capuano reached out to share a bit of creativity from her 80-strong team at FOX Latin American Channels, I couldn’t help but take notice at the sheer scope of work within her … Continue reading
Filed under branding, channel identity, ident
ABC Launches ‘Enter_’, a new Integrated Marketing Campaign
Breaking News. ABC today debuts “Enter_” a new integrated brand marketing campaign aimed at raising the awareness of Australian audiences about the number of ways they can engage with ABC content across all platforms – Television, Radio, Online, Mobile and … Continue reading
Filed under branding, channel identity, ident
First Look: Cartoon Network’s New 2010 Rebrand
First Look: Devoted Cartoon Network fans may have noticed new design elements appearing in late May, but it wasn’t until this week that the network officially unveiled a series of 14 new on-air IDs (one apiece representing each letter in … Continue reading
Filed under branding, channel identity, ident
A Brief Guide to What Marketers Want from Their Creative Agency (Part 3)
Last in our 3 parts on “A Brief Guide to What Marketers Want from Their Creative Agency” from UKTV Marketing Director Tom Lucas. I hope you enjoyed the series. As an FYI, we are developing an article series on other … Continue reading
Filed under Uncategorized
Arts and Contemporary Culture Channel, Ovation, Rebrands
US arts & contemporary culture channel, Ovation, has finished rolling out a new visual identity. The rebrand, the first in nearly 3 years, looks to represent the diverse nature of performance, people, art, music, and film across all media platforms. … Continue reading
Filed under branding, channel identity, ident
