Monthly Archives: September 2010
First Look: Universal Networks Launches DIVA Universal
Way back in March, I shared a bit of insight on the revitalization of the Universal Global Channel portfolio. Sunday we brought you GEM, the new female focused Australian channel; today we give you a first glimpse at Universal Networks … Continue reading
Filed under branding, channel identity, ident
Exclusive First Look: Nine Network’s GEM Luminous on Launch Day
It is really wickedly cold this Sunday morning in London. Yet somehow, I managed to get myself out of bed early (with the help of 2 massive cups of coffee) to get you this exclusive first look at Australia’s newest … Continue reading
Filed under branding, channel identity, ident
HBO Asia’s “Unexpected” New Image Campaign
Our friends at HBO Asia have just released a series of new light as air idents dubbed “Unexpected” via Umeric and Director Ash Bolland. Don’t get too excited though, the feather-laced ident isn’t a promo for Angels in America 2. … Continue reading
Filed under branding, channel identity, ident
News Corp’s $4M Star Plus Rebrand
Star Plus, News Corporation’s India-based flagship general entertainment channel, has rebranded with a new ruby red hue and lots of media chatter. The rebrand includes a new radiant red logo, new tagline (roughly translated: “same relationship, new thinking”), and new … Continue reading
Filed under branding, channel identity, ident
Paramount/MGM/Lionsgate Joint Movie Channel EPIX/The 3 Launches
Back in January 2009, I shared some very early information on a new premium movie channel venture that would offer top tier films and original entertainment along with broadband delivery access. I was a bit cautiously optimistic regarding the HBO/Showtime … Continue reading
Filed under branding, channel identity, ident
ESPN College Football 2010 Rebrand
There hasn’t been much to celebrate (football-wise) in the last few years for my beloved UCLA Bruins from Westwood, but nonetheless I shall be cheering them on faithfully from across the pond. Here’s the latest from the ESPN College Football … Continue reading
Filed under branding, channel identity, ident
Promo Batch: Urban Channel, Cityvibe
Latin American premium channel Cityvibe has released a big delicious batch of promos touting its lineup of carefully selected programming which includes independent film, acclaimed series, horror and adult movies, short films, anime, concerts and documentaries. Cityvibe is described as … Continue reading
Filed under branding, channel identity, promo
