Monthly Archives: October 2010
3 Surreal New MTV Rocks Idents via MTV World Design Studio
A bit of brand new work from our friends at the MTV World Design Studio in Milan, a set of 3 new buzz-worthy idents for MTV Rocks titled ‘Fly-by’, ‘Bugs’ and ‘Loop-the-Loop’. The initial brief was to encapsulate the mood … Continue reading
Filed under branding, channel identity, ident
OWN, the Oprah Winfrey Network, Reveals Vivid New Logo
OWN, the Oprah Winfrey Network, launches on 1.1.11 and has officially revealed the new logo. I’ll be bringing you a comprehensive look at the new on-air look including the multi-platform brand launch in the coming months. Until then, what do … Continue reading
Filed under branding, channel identity, marketing
Channel 4 Refreshes With Striking New Idents
First look: There are few television idents that draw as much international chatter as the ones produced for Channel 4. If you’re in the UK, you might have noticed a recent, subtle on-air refresh, including these just released new idents … Continue reading
Filed under branding, channel identity, ident
Discovery/Hasbro Unveils Newest Kid Channel Brand, The Hub
Nearly 18 months ago, I first brought you some early news from the States regarding The Hub, the just developing Discovery Communications/Hasbro joint venture that would rise like a phoenix from what was once Discovery Kids. After a $300M investment … Continue reading
Filed under branding, channel identity, ident, industry news, marketing
New Sky Arts HD Idents Capture Playful Majesty
Sky has just unveiled four brand new idents for Sky Arts 1 HD and Sky Arts 2 HD, two leading art oriented television channels dedicated to theatrical performances, movies, documentaries and music. The first new ident for Sky … Continue reading
Filed under branding, channel identity, ident
Must See: A 600 Year Old Clock’s Visual Storytelling Masterpiece
Good morning from a very brisk Saturday in London. This video from Prague is starting to get some tremendous viral buzz in creative circles. The technique, called video mapping, is used to transform the 600 year old Astronomical Clock on … Continue reading
Filed under Uncategorized
New Look for Crime and Suspense Channel ’13th Street’ Revealed
Universal Networks International has unveiled a new look for 13th Street, a crime and suspense channel “driven by the idea of anticipation”. The rebrand, designed by DixonBaxi, offers “an uncompromising world full of intrigue, unusual characters, places and moments that … Continue reading
Filed under branding, channel identity, ident
UKTV’s Watch Unveils Brand Evolution
Watch, UKTV’s flagship entertainment channel, has revealed a new look and new strapline: “Watch… together”. Recently, Watch has established itself firmly in the ratings game, regularly besting the likes of More 4, Film 4, Virgin 1, FX, and Five USA. … Continue reading
Filed under branding, channel identity, ident
First Look: MSNBC’s New “Lean Forward” Brand Marketing Campaign
Starting this week, number 2 cable news channel, MSNBC will begin to formally unveil a new 2 year marketing campaign revolving around MSNBC’s new brand position “Lean Forward”. Our friends at MSNBC have given me access and a preview of … Continue reading
Filed under branding, channel identity, ident
Newest Phase of Idents for Syfy “Imagine Greater”
Here’s a look at the second and newest phase of branding idents from the Syfy relaunch. Continuing the ‘Imagine Greater’ mission statement, the spots reveal the Syfy logo through three more happy-strange scenarios. The campaign was developed by ManvsMachine. … Continue reading
Filed under branding, channel identity, ident
