Monthly Archives: November 2010
Iconic NBC Peacock Served Up For Thanksgiving
In this cute and colourful spot for NBC Artworks via NYC-based studio Nathan Love, the iconic NBC peacock gets himself into some holiday trouble and finds himself the centerpiece of an American tradition. For NBC fans globally, be sure to … Continue reading
Filed under branding, channel identity, ident
Discovery Seeks History With Freshly Rebranded Channel
After extensive research, the decision was made to rebrand and reposition Discovery Knowledge into Discovery History “a niche proposition of presenter led factual programming, where the greatest stories are told by the most passionate people”. The rebrand marks the first … Continue reading
Filed under branding, channel identity, ident
D&AD 2011 Awards Expands to Include NEW Channel Branding, Identity, Promo Categories
I like the good folks at D&AD, so when they dropped me a line yesterday to share a bit of exciting news, I was all ears. As you know, the annual D&AD Awards are recognized throughout the world and set … Continue reading
Filed under industry news
National Geographic’s ‘Great Migrations’ A Visual Masterpiece
As someone who has loved every minute of BBC’s (/Discovery Channel’s) epic mini-series ‘Life‘, it shouldn’t surprise you that Nat Geo’s ambitious global programming event, ‘Great Migrations’, has me equally excited. The thriller takes viewers around the world on the … Continue reading
Filed under branding, channel identity, commercial, promo
Brazil’s Telecine Reveals Spirited Multi-Channel Portfolio Rebrand
In an effort to continue to showcase notable creative outside of Europe and America, here’s some newly released identity work from Brazil. Rede Telecine is a family of six premium television channels, which is a joint venture between Globosat, FOX, … Continue reading
Filed under branding, channel identity, ident
New Nickelodeon HD Logo Idents Take Curious Shape
After a thorough competitive UK agency creative pitch, which initially involved a brief to “create an evolution of Nickelodeon’s ‘one-brand’ to show-off the networks recently added high-def capabilities.”, Nickelodeon was rewarded with a visually curious series of logo idents that … Continue reading
Filed under branding, channel identity, ident
A New Angle to Channel 4 Branding
On New Years Eve 2005, Channel 4 launched a redesign that proclaimed to “recapture the boldness and dynamism of the channel’s original logo but in a thoroughly 21st century way”. That distinctive, multi-barred logo was the creation of Martin Lambie-Nairn … Continue reading
Filed under branding, channel identity, ident
