Monthly Archives: December 2010
Happy Christmas from Seat 23
So as some of you know, I’ve been fighting a tad bit of a cold the last few days. It has unfortunately put a damper on my hopes to have published a few articles before the Christmas holiday. Instead of … Continue reading
Filed under Uncategorized
Cooking Channel’s Celebrates First Christmas
Christmas is a wonderful time to celebrate friends, family, and well- food. And as some of you know, I’m a huge foodie. So much so that I keep up to date on everything to do with food, and in particular, … Continue reading
Filed under branding, channel identity, ident
A Sneak Peek At Syfy Kids
First Look: Fantastic worlds. Colorful characters. No Boundaries. Here’s an elusive first glimpse at Syfy Kids. Take a look at the first ident from a very funky & creative campaign sent from our friends at Syfy in New York. Syfy … Continue reading
Filed under branding, channel identity, ident
HBO Enters Dreamscape With Release of Newest Ident
HBO has always been about storytelling. And great characters of course. Be it fact or fiction, the network has made a success melding powerful stories around delicately crafted worlds. So came the birth of HBO Asia’s newest ident Dreamscape, which … Continue reading
Filed under branding, channel identity, ident
ITV Lights Up With New Festive Christmas Ident
Just In: ITV deserves the positive accolades as it continues to bolster it’s latest marketing push. Lots (and I mean LOTS) of you have been asking about ITV, and in the spirit of the holidays- you ask and you shalt … Continue reading
Filed under branding, channel identity, ident
The Inside Scoop On Comedy Central’s 2011 New Look
Okay internet, you can put your pitchforks down. Since Comedy Central’s JUST released a glimpse at Comedy Central’s official unveiling yesterday in New York City, a cloud of brand enthusiasts (notably wearing Gap and drinking out of Tropicana cartons) has … Continue reading
Filed under branding, channel identity, industry news
HBO Showcases Force In Newest Ident
HBO Asia begins to unveil the first of a series of new idents via a concept codenamed “Abstract & Tease”. The goal was to give the new polished idents a twist by using elements that were surprising, unexpected, and interesting. … Continue reading
Filed under branding, channel identity, ident
First Look: OWN/The Oprah Winfrey Network’s Soaring Launch Spot
Only 26 more days to go til the much talked about launch of OWN, the Oprah Winfrey Network. The Discovery Communications backed channel launches January 1, 2011 (replacing Discovery Health) after 3 years of meticulous planning and development. Phase 1 … Continue reading
Filed under branding, channel identity, ident
New Chiller Rebrand Really Is “Scary Good”
It’s been roughly a year+ since NBC Universal’s much talked about relaunch from Sci-Fi to Syfy. Since then, horror/thriller sister channel Chiller has been quietly flourishing in the ratings, making significant plays in the original programming department, and growing significant … Continue reading
Filed under branding, channel identity, ident
