Monthly Archives: February 2011
UK’s Channel 5 Further Unveils Rebrand, New Idents
So after receiving a few dozen (friendly) reminder emails from eager readers, I have in my digital hands, 4 of the final 5 new spots produced in the first phase of the channel reposition directly from the good folks at … Continue reading
Filed under branding, channel identity, ident
Behind The Scenes Look at Channel 5′s New Idents
After the ambitious plans of Richard Desmond’s company, Northern Shell, to acquire Five were made public, the level of interest in Five (now Channel 5) has exploded from around the globe. The channel, which originally launched in 1997, is the … Continue reading
Filed under industry news
TV Chiefs: Keys to Branding “Consistency, Attracting New Audiences”
If you’re like me, you spend an inordinate amount of time keeping up to date on key branding trends. 2011 has already shaped up to be a banner year for television, both in the US and UK. All signs show … Continue reading
Filed under opinion
MTV Europe Unveils Fantastical Rebrand for Music & Entertainment Channel VIVA
I’d take a guess that a good handful of people likely haven’t heard of VIVA outside of Europe. If initial buzz is any indication, that will likely change. VIVA, the European music and general entertainment channel (part of MTV Networks … Continue reading
Filed under branding, channel identity, ident
Sky Atlantic Takes Flight With Brand New Identity
UK: Following the announcement of Sky & HBO’s multi-year output deal in July, Sky began the briefing process for the brand positioning of Sky Atlantic. Known colloquially as “the home of HBO in the UK”, the flagship entertainment channel officially … Continue reading
Filed under branding, channel identity, ident
