Monthly Archives: March 2011
First Look: Eurosport Evolves Iconic Brand With New Identity
On Tuesday April 5, Eurosport will officially launch its much talked about new look across all of its media platforms, including a refresh of its iconic logo. The new brand identity will span operations in Europe, the MENA, and Asia-Pacific. … Continue reading
Filed under branding, channel identity, ident
The post that was never meant to be-
I know most of you visit Art & Business of Motion to read about our little world of television branding. I hope you will indulge me a step away from that for a moment, as today is a significant milestone … Continue reading
Filed under Uncategorized
Exclusive Sneak Peek: Discovery Channel 2011 Refresh
Good morning from Los Angeles. I have a particularly important (and personal) post coming tomorrow, a bit apprehensive about how it will stand in the scope of this blog but I consider my longtime readers friends, and as such, am … Continue reading
Filed under branding, channel identity, ident
Exclusive: ARTE’s Ambitious (27 Ident) Kaleidoscopic Rebrand
Oh how I’ve been looking forward to sharing this one with you. Leading European (German/French) television channel ARTE has just unveiled a stunningly ambitious new rebrand. The Strasbourg-based network has taken a rather high-concept and revolutionary approach to the new … Continue reading
Filed under branding, channel identity, ident
Last of the New Five Idents Revealed
As promised, the last of the latest batch of Five idents is revealed: “Car Chase”. The ident continues the “Stage 5″ concept, where the screen becomes “the energy and inspiration for all activity”. Expect to see it’s usage evolved over … Continue reading
Filed under branding, channel identity, ident
FOXTEL Brings New On-Demand Idents to Life
As more of our creative needs to work harder and more effectively across platform, I thought it’d be nice to showcase some new brand identity work from some leading on demand environments. Australian pay TV company Foxtel (a joint venture … Continue reading
Filed under branding, channel identity, ident
Newest Chiller Idents “Painfully Good”
It goes without saying that Chiller’s most recent rebrand has raised eyebrows domestically in the US, and created a surge of buzz internationally. The NBC Universal owned channel (while niche) has quietly picked up audience share- fueled by an incredibly … Continue reading
Filed under branding, channel identity, ident
