Monthly Archives: April 2011
Discovery Unleashes Power of Fire, Wind, Water in New HD Idents
Discovery HD World Singapore has just released 3 new HD channel idents that aim to “to propel viewers into a high definition world, creating a hyper reality experience”. Discovery’s brief: To encapsulate its viewers in the power of high definition. … Continue reading
Filed under branding, channel identity, ident
Star Launches Fantastical New Campaign for Key HD Channels
News Corp’s Star TV India has just launched HD versions of key channels and with it- a series of new HD idents showcasing Star Plus, Star Movies, Star Gold, and Star World. As a TV network reaching more than 400 … Continue reading
Filed under branding, channel identity, ident
Deconstructing the Eurosport Rebrand
A bright good Monday morning to you from London. There has been a large amount of positive response to the Eurosport brand identity breakdown I shared a week or so ago, so I’ve included an updated version. Special thanks again … Continue reading
Filed under branding, channel identity, ident
Australia’s ABC2 Gets Vibrant New Look, Goes Pink & Lime Green
Australian Broadcasting Corporation’s ABC2 is getting a bright new on-air identity. The new strapline “Always Brighter” aims to position the channel to “surprise, enthuse, and provoke“. After expanding its channel portfolio during the last few years, it now has four … Continue reading
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A Peek at Discovery’s June 8 Science Channel Rebrand
Discovery Communications is quietly ramping up to its June 8 relaunch of the Science Channel to simply Science. The evolution comes off a record, highest-rated quarter ever in primetime for the network, across all key demographics- which is available in … Continue reading
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Chellomedia Rebrands Premium Movie Channels, Film1
Amsterdam: The on-air team at Liberty Global’s European division, Chellomedia, have sent me a hefty package of brand development work from their latest Film1 reposition. The rebrand comes 5 years after the launch of the premium movie channels. The channels, … Continue reading
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A Glimpse Behind Eurosport’s Emotional New Brand Identity
Today, Eurosport launches an ambitious new brand identity (marking the end of a lengthy 18-month brand review), supported by the strapline: “All Sports. All Emotions”. Eurosport’s numbers are impressive: 123 million homes, 59 countries, 13.2M watching every week, broadcasting 120 … Continue reading
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Italian Channel La7 Launches New Identity
Telecom Italia’s flagship channel La7 (considered the 3rd major network in Italy) has just unveiled its new on-air identity, evolving its “Classic Eccentric” positioning with an architectural new look. Taking a confident, curious, and unconventional approach, the identity is framed … Continue reading
Filed under branding, channel identity, ident
