Monthly Archives: May 2011
Discovery Channel Looks To Bring New Energy, Focus to Brand Identity
Discovery Channel, long the US media darling, has had the unenviable task of needing to live up to some big expectations. The network has an ambitious new programming slate, a reinvigorated promo platform, and a renewed focus on delivering value … Continue reading
Filed under branding, channel identity, ident
A Glimpse at HBO’s 2011 Redesign
Just In: 3 little letters, one big brand. Enjoy this little montage of HBO’s newest refresh courtesy of HBO and agency Viewpoint Creative.
Filed under branding, channel identity, ident
Brazilian TV Channel GNT Unveils Rebrand, New Slogan: “With You.”
As promised, we go from Australia- back to South America, where multi-channel player Globosat has recently revealed a new look for its female leaning channel GNT. For those of you unfamiliar with Rio De Janeiro-based Globosat: it has 29 channels … Continue reading
Filed under branding, channel identity, ident
