Today we go East to find China’s CCTV unveiling a refresh of its 15th Chinese channel, CCTV Documentary. Launched back in January 2011, CCTV was looking to reinterpret its voice and visual identity with a bold new series of image spots, reflecting the essence of the new channel and an expansion into the North American and European markets.
The 3 new image spots developed by Taiwan based JL Design, titled “Everything is You”, “Love”, and “Life” came from a concept brief where the proposition “culture through the ages” was core.
CCTV Documentary 2011
CCTV Documentary 2011
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