Canal+ Group Launches Flagship General Entertainment Channel D8

France: Canal+ Group’s recently acquired free-t0-air channel Direct 8 has rebranded. The relaunch of the channel aimed to position D8 to compete with French free-to-air networks TF1, France Televisions, and M6.

D8

The brief: Bring a premium identity to the free-to-air French market and differentiate the network from its well-established competitors. Reflect the values of quality, prestige, and being broadly relatable.

In France, channels are legally obligated to run 5 second “publicites” announcing when a commercial break begins and ends. 40+ pubs were developed that feature D8′s larger-than-life logo “building in fantastical ways throughout iconic French landscapes”. The relaunch was led by my friends at LA-based brand consultancy/creative agency Troika.

About these ads

Leave a comment

Filed under branding, channel identity, ident

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s