VH1′s Ambitious Rebrand Launches, “Come and meet the Plus”

USA Just In: MTV stablemate VH1 has rebranded- new look, new shows, and a swanky hashtag (#plussed). The Viacom owned cable channel has said goodbye to “that” ol’ boxed logo and refreshed with a swath of new “celebreality” programming and a renewed focus on content led by popular American culture.

What’s with the plus? A robot explains it far better than I could (and admits “the logo has finally caught up with who’ve they’ve always been”). Oh snap.

I’m digging the purple.

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