FX (UK) Rebrands to FOX

FX, the home of True Blood, The Walking Dead, and Dexter in the UK, has rebranded as FOX. The channel looks to broaden its schedule beyond “edgy first-run series” to other genres as it looks to better serve its “ever-expanding audience”.

FOX 2013 Rebrand

FOX 2013 Rebrand

FOX 2013 Rebrand

The rebrand, which launched yesterday, marks a “natural evolution of the brand in becoming a bigger TV destination” after the channel achieved “record-breaking audience figures” earlier this year. FX attracted an average weekly reach of 4.07 million viewers, a 0.3 per cent share of the market in the week to 4 November, according to BARB.

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