Hi. I’m Denny.
If you’re visiting this blog, we most definitely share a love of branding, creative advertising, and design. And if you’ve come to this page, you’re probably wanting to learn a little bit more about me. Like the title suggests, this blog is dedicated to the ‘Art & Business of Motion’. It is a place to share innovative brand identity work from around the world, as well as engage in a discussion about the business behind our business.
I am now a partner at my own independent consultancy. Or put simply, I manage the search, review, and pitch for a wide variety of brand related design assignments on behalf of TV, media & entertainment marketers.
And as I’ve said before, this is not a professional blog. I don’t get paid to do articles or post favorable opinions. And since I don’t answer to any advertisers, you can be sure what you read is independent industry news and perspective, without the gloss.
Thanks again for visiting. We’re up to over 500 daily email subscribers, don’t forget you can get a digest of new posts sent conveniently via email by a single click here.
I hope you enjoy what you find here.
Denny
Industry veteran Denny Tu has over 12 years of experience in design and brand management for the screen. As an Executive Producer, he has led over 100 brand assignments for television, from title sequences, on-air graphics packages, and commercials to network upfronts and channel identity campaigns for clients including Discovery Channel, Sony Pictures Television, Disney, and Lifetime.
He has worked with show runners including JJ Abrams (Lost), John Wells (West Wing), Brian Gadinsky (American Idol), Eileen Chaiken (The L Word), and Mark Burnett (Survivor). He has managed identity campaigns for Tom Ford/NYC Fashion Week, Hollywood agency CAA, Four Seasons, as well as producing the signature on-air branding for Sony Pictures Television.
His experience in brand management extends to his hands-on work leading cross platform marketing solutions for a wide variety of entertainment clients. He is a 3-year mentor at the American Film Institute’s (AFI) Digital Content Lab, the premier incubator for new forms of digital entertainment. He has managed website launches for clients including Warner Bros., Food Network, HGTV, FX, and Nat Geo. And as Executive Producer/Strategist for the launch of Disney’s next generation Moviebeam service, he led a team of 20 creatives handling various aspects of the brand campaign including on-air/off-air identity, retail, and interactive marketing.
A longtime business development executive, he is now partner at his own independent consultancy, managing a wide variety of brand related design assignments on behalf of TV & entertainment marketers. Based in Los Angeles, he is currently on assignment in London.
Say Hi. He can be reached at denny [at] dennytu [dot] com
Trends & Insight
Denny on…
“Winning (and retaining) clients in 2009″
“Reminders when selecting a new branding agency“
