So when I got an email this morning from UKTV Brand and Marketing maven Sara Holt, I saw the words “I am loving your blog”. I scrolled down my Blackberry in hopes of finding something delicious, and so I did. First, if you’re a fan of Ted Baker or the Blighty Campaign, I’d recommend you [...]
Posts Tagged as ‘blighty’
February 25, 2009
UKTV / Blighty Poster Campaign
Ahh… good old poster advertising. London Ad Agency Watermill (the team behind the Blighty national poster, magazine, and newspaper campaign) sent me over shots of the guerilla poster series promoting the launch of the much talked about new channel. You gotta hand it to ‘em, the search engine terms for “Blighty Advertising Poster”, “UKTV Blighty [...]
February 24, 2009
UKTV History relaunches as Yesterday on March 2
In just less than 1 week, the “past becomes present” when UKTV History channel rebrands as Yesterday, culminating in the last of UKTV’s factual channels to be renamed and rebranded. Yesterday targets upmarket 30 plus couples, placing serious history in the form of Andrew Marr’s History of Modern Britain and Auschwitz in the same schedule [...]
February 20, 2009
UKTV’s Blighty and British Designer Ted Baker Join Forces
The cool folks over at UKTV (and recently rebranded channel Blighty) have inked a marketing deal with British Fashion retailer Ted Baker. Some in the US might know Ted Baker more as the competitor outfit to Paul Smith. The LA flagship store on Robertson is sweet! But I digress. The marketing partnership (which was the [...]
February 16, 2009
UKTV Channel Rebranded as Blighty Launches
UKTV People has officially relaunched as Blighty, with the goal of “unashamedly celebrate all that is great, unique and inspirational about Britain”.
The new website has been fully launched at: www.loveblighty.co.uk
Quick updates:
Update 3:40 PM: UKTV/Blighty Head of Marketing, Tom Lucas visits this blog and shares some of his thoughts
Update 2:45 PM: Blighty [...]
January 29, 2009
New UK channel- “Blighty” launch details emerge
Update: Blighty has launched:
http://dennytu.wordpress.com/2009/02/16/uktv-channel-rebranded-as-blighty-launches/
In what seems to be a very busy week of channel launch and relaunch news…
Details of UKTV’s second factual channel relaunch (behind this week’s Eden), and soon to be relaunched Yesterday were announced beginning with the launch time of Tuesday February 17 at 9AM (get your watches ready!). The channel which [...]
