I had meant to get this newest :60 spot (titled “Ink”) up last week when it was breaking news, but a busy schedule (and travel) has kept me from my proper blog curation duties. Thanks to the folks at CCTV for contacting me and sending it my way. Fortunately, several years of Mandarin lessons and [...]
Posts Tagged as ‘branding’
September 14, 2009
MTV Serves Up Fresh Ident Package, Taylor Swift Scrambled
You need not go further than the credit list for these just released spots from MTV to find some humor. Cream cheese stylist? Check. Egg & coffee stain stylist? You betcha.
MTV’s On-Air design team, led by SVP On-Air Design Jeffrey Keyton, VP On-Air Design Romy Mann, and Design Director David McElwaine, [...]
July 14, 2009
MTV Refreshes Brand Across International Channels
MTV has launched an ambitious rebrand across 64 of their international channels. The brand assignment included on-air, web, and print elements for an international audience of 524 million viewers.
The goal: cement the channel’s reputation as a powerhouse of youth-oriented programming and creative output. The aim is to continue and enhance the innovative spirit of MTV’s [...]
June 22, 2009
UKTV Completes Portfolio Rebrand with Launch of “Good Food”
Today: Over the last 18 months, UKTV and long-standing creative partner Red Bee Media have overhauled the broadcaster’s entire portfolio of ten channels, in what is the largest and most ambitious branding exercise in British broadcasting history. The final channel rebrand, Good Food (formerly UKTV Food) relaunches today, June 22.
UKTV’s Marketing and Communications Director, Tom [...]
June 21, 2009
Bravo 2009 Rebrand- Goodbye “Watch What Happens”
Update (1) June 24: Updated frames will be posted when available
Had another preview of the ambitious new Bravo (US) rebrand last week at Promax/BDA in NYC. On Tuesday 23 June, the tagline “Watch What Happens” will be replaced with “By Bravo”. The cabler is refreshing its brand with a complete on-air redesign. In an attempt [...]
June 15, 2009
MTV to Rebrand MTV One, MTV One+
MTV is in the midst of a major rebranding initiative. MTV One will become MTV and MTV One+ will change to MTV+. The new branding will take effect on July 1 and the sources confirm that all other aspects regarding the channels will “remain as at present”.
MTV UK was changed to MTV One back in [...]
June 12, 2009
Virgin1 Launches Rebrand
At 9pm on Tuesday, Virgin1 officially unveiled its new ambitious new rebrand. We were welcomed by by none other than Virgin’s own Richard Branson and Red- the cute, crafty, and impish new face of the network. The character was recruited to embody the personality and values of the Virgin1 brand. You can watch a quick [...]
May 26, 2009
Australia Network Refreshes Brand Identity
Australia’s international TV service, Australia Network, has refreshed it’s on-air brand identity. With coverage to 44 countries across Asia, the Pacific and the Indian subcontinent, the goal was to create a “sophisticated and contemporary solution with broad and cross-cultural appeal”.
Updated 27 May: Correction to copy, edited to clarify on-air design designed & developed by Sydney-based [...]
April 27, 2009
Nat Geo Wild Reveals New Brand Campaign *Updated*
National Geographic International has revealed a new brand campaign and on-air graphics package for its Nat Geo Wild channel. The materials – shot entirely in HD – complement the channel’s new “Get Closer” tagline, and begin airing globally this month.
NGCI commissioned UK-based creative agency Devilfish to develop the brand campaign and [...]
April 20, 2009
ITV Launches Ambitious Brand Campaign
ITV has launched an ambitious new brand campaign tagged “The Brighter Side”. The commercial spots, which launched last week through television, cinema, and online channels got an audience of an opportunity through it’s premiere on “Britain’s Got Talent” (go Susan Boyle, go!). According to ITV, the channel is “the most entertaining, upbeat, optimistic programming in [...]
