Tag Archives: channel branding

A Collection: ITV1 Idents 2004-2009

It was just a few years that a survey of twenty six different groups representing over 6000 viewers found, that although ITV had used consistent on-air branding, that few could remember and identify them. A breakdown of viewer population attitudinal … Continue reading

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Sci Fi Channel to “Imagine Greater” and Rebrand as SyFy

Sci-Fi Channel has announced its new name to advertisers at its upfront in New York. The new moniker? The new tagline: “Imagine Greater”. A 90-second “brand anthem” commercial is being produced by London agency 4 Creative. Another UK agency, Proud … Continue reading

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JL Design Weaves Fantastical HiHD Channel Identity

Some much requested channel branding work out of Asia. HiHD is the first HD channel launched in Taiwan. The only creative guideline provided from the initial brief was “to be abstract with the approach to the new channelʼs identity”. The … Continue reading

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Nickelodeon Planning Offspring Channel Rebrands

In an effort to strengthen the powerhouse kids and family-0riented Nickelodeon brand, Nick will rename its toddler-targeted Noggin network as Nick Jr. and its teen-tinged The N service as TeenNick later this year. The two services will join Nick at … Continue reading

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