Today: Over the last 18 months, UKTV and long-standing creative partner Red Bee Media have overhauled the broadcaster’s entire portfolio of ten channels, in what is the largest and most ambitious branding exercise in British broadcasting history. The final channel rebrand, Good Food (formerly UKTV Food) relaunches today, June 22.
UKTV’s Marketing and Communications Director, Tom [...]
National Geographic International has revealed a new brand campaign and on-air graphics package for its Nat Geo Wild channel. The materials – shot entirely in HD – complement the channel’s new “Get Closer” tagline, and begin airing globally this month.
NGCI commissioned UK-based creative agency Devilfish to develop the brand campaign and [...]
As an Angeleno living in the UK for the past year, I must the Five USA Rebrand holds a pretty special place in my good old American heart. I can only watch so much Clark + May touring Britain and Nigella scurrying about Harvey Nicks before really missing the grotty parts of Sunset Blvd, In-N-Out [...]
Today, the past has become present: UKTV History channel has rebranded as Yesterday, culminating in the last of UKTV’s factual channels to be renamed and rebranded. Yesterday targets upmarket 30 plus couples, placing serious history in the form of Andrew Marr’s History of Modern Britain and Auschwitz in the same schedule as The Alan Clark [...]
There’s been a good bit of buzz and chatter here in the UK lately regarding the new Discovery re-brand. The comprehensive redesign of Discovery Channel’s (US) on air branding was developed by Los Angeles based motion & production studio Royale. The new package showcases stunning imagery from across the deep Discovery library.
“Royale brought an idea [...]
A quick look back at some Sky cross channels. (By request)
For my colleagues in the States who hadn’t seen the Sky spot, here you go.
Of course, in Sept 2008, Sky Three (along with sister channels One and Two) re-branded in the biggest on air change in Sky One’s 20 year history. The re-brand saw [...]
March 31, 2009
TV Brand Identity: Balls, Blobs, and Spandex Clad Men
A hilarious must see: sharp witted (and award winning Australian film & television critic) Marc Fennell does it again. Marc sent me a message yesterday regarding ‘#zombie looting’. Unfortunately, I don’t have all my Tweet-speak down yet.
What I do know is that audiences are equipped with greater awareness of our work in screen branding. They [...]
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