Whether you’re a client in advertising, broadcast, or commercial production, 2009 brings a brand new set of rules for how we search and select new creative agencies for rostering. With tense market conditions, budgets have grown increasingly conservative. Shorter production schedules and higher expectations to deliver on brand promise have made the choice in [...]
Posts Tagged as ‘denny tu’
January 22, 2009
Winning (and retaining) clients in 2009
The sky is falling. Well you’d certainly believe it if you’re reading any sort of news media these days. It seems just a few short years ago that broadcast design was all the buzz. Advancements in desktop technology saw in a wave of prosperity, both in the size of our budgets and scope of our [...]
January 22, 2009
Snapshot: One Second Discovery Channel ID
Creative agency Devilfish is behind these series of six spots for Discovery UK. All of the idents were filmed at speeds between 1000 and 2000 frames per second to capture and express the everyday in ways not seen before. The :30 spots end with the tagline ‘You’ve just watched one second of Discovery’.
[...]
January 20, 2009
R/GA Motion Graphics Historical Reel 1977-2008
Founded in 1977 by the brothers Richard and Robert Greenberg, R/GA, as the company is now known, seems like it’s been around for decades. And well, it has. Their first motion graphics efforts consisted largely of television commercials, but ultimately expanded to producing movie trailers and related promotional materials for such feature films as Superman [...]
January 19, 2009
Snapshot: Channel 4 Ident: Bowling
A quick look back at MPC’s previous work with the iconic logo, which has been made up of, from amongst other things, storage containers, Tokyo street signs, and a music festival stage.
( If you’d like to experience the full high res 3D VR of the Channel 4 logo, you should definitely check this out: http://sphericalimages.com/channel4/ [...]
January 18, 2009
New idents hail new year for BBC ALBA
Galsgow-based agency Design is Central has produced a series of idents for new-ish Scottish Gaelic language channel BBC ALBA. The idents based on the North Star are supplemented by a set of menu boards. The menus are based on the concept of lines. Lines form in different locations including tents, swallows and buoys. These represent [...]
January 15, 2009
Cartoon Network Rebrands for 2009
New year and new channel identity work already launching. My friends at LA-based Capacity rebrands category leader Cartoon Network for 2009. While the 2006 rebrand of NBC collected industry-wide attention for its distinctly interactive feel, the new brand assignment for client Cartoon Network includes some wonderfully devised characters (designed by the team at KidRobot).
Described as:
An [...]
January 14, 2009
Design business to weather economic storm? Hopeful new research
When times are tough, the inclination is to cut discretionary spending to things like design and brand marketing. Not so fast says a new report out by the Design Council. The UK study reports that half of businesses:
… are looking to design their way out of downturn
Over half (54%) of the firms in our survey [...]
January 10, 2009
UK Study: Design Business up in 2009
Some good news for a change. The Design Council has published a new study (Jan 2009) revealing 54% of UK businesses are planning to use design to help them survive the economic downturn. It’s National Survey of Firms, reveals that “far from retreating to safety and resorting to cutting costs, increasing number of firms are [...]
