Tag Archives: fx
FOX Latin America Unveils FX Rebrand
Several years ago, I shared a stage at CTAM with Stephanie Gibbons (then SVP at Showtime). We presented a few joint case studies and were invited to talk about the challenges that come with keeping on air-brands fresh, emotive, and … Continue reading
Filed under branding, channel identity, ident
Best of Fall TV Posters (Part 1)
Another beautiful summer has come to a close. And with it, fall television season premieres are nearly here. Yes, those eye-catching billboards lining Barham can be distracting. Interestingly, they do give us an early glimpse at the creative approach the … Continue reading
Filed under marketing
FX (UK) Brand Refresh, New Ident “Swimming Pool”
As a followup to my previous entry, a look at one of the new idents from FX (UK) titled “Swimming Pool”. Fox International has launched the new look on-air as well as online, which incorporates a refreshed website, now offering … Continue reading
Filed under branding, channel identity, ident
FX (UK) adds Quiet Storm to Roster
In some off-air news, London agency Quiet Storm bests the competition during review and is appointed to FX (UK) advertising roster. The agency’s first assignment will be to handle digital and print campaigns for the channel’s 3rd season of Dexter. … Continue reading
Filed under branding, channel identity, ident, industry news, marketing
