CCTV: “Believe in the Power of the Brand”

I had meant to get this newest :60 spot (titled “Ink”) up last week when it was breaking news, but a busy schedule (and travel) has kept me from my proper blog curation duties. Thanks to the folks at CCTV for contacting me and sending it my way. Fortunately, several years of Mandarin lessons and [...]

Channel Nine Refreshes On-Air With “Welcome Home”

Breaking News: Australia’s Channel Nine unveiled its much anticipated new on-air identity last night at 6pm with a new campaign dubbed “Welcome Home”. The new presentation system is rolled out as Nine buffs up with a fresh programming slate and renewed confidence internally.
A look at the new launch promo:

In related news, [...]

First Glimpse: NBC 2009 Rebrand

Looks like a lot of people have been searching for info on the new look NBC has just unveiled on-air. I’m still in the UK but have been able to get some shots of the new package which infuses bursts of stunning color onto the iconic brand. Not surprisingly, we’ve come to find out that [...]

RTÉ Two: The New Colorful Rebrand Unveiled

Breaking News: Last night at 7pm, RTÉ formally unveiled its latest channel refresh. The new RTÉ Two branding and on-screen package was developed by the in-house marketing and graphics team at RTÉ after a competitive review. The concept for the new campaign “took the form of evolutionary leaps and pictured various species of household insects [...]

FX (UK) Brand Refresh, New Ident “Swimming Pool”

As a followup to my previous entry, a look at one of the new idents from FX (UK) titled “Swimming Pool”. Fox International has launched the new look on-air as well as online, which incorporates a refreshed website, now offering video clips, games and other content.

“The objective was to give the [...]

MTV International Rebrand. Hello Mister Furry.

I’ve had about half a dozen people have asked me about the “furry, fuzzy, fluffy, poofy, MTV spot”. A phased portion of the recently profiled MTV International Rebrand, the :30 spot, rolled out this month, is aptly named “Mister Furry”.
That reminds me, I need to get a haircut.

Canal+ Prepares for Refresh With New Idents

Premium French broadcaster Canal+ is preparing to unveil the new look for its suite of channels, including a series of refreshed idents as well as a new color and logo story. Most noticeably missing is the Canal name, disappearing from individual channel logos, leaving only the + symbol. Expect to see the new look unveiled [...]

Channel [V] to Unveil Rebrand Saturday

Mumbai: Following the lines of its rival MTV, STAR TV owned music channel, Channel [V] is all set for it’s rebrand debut this Saturday. Lowe Lintas won creative duties for the relaunch of Channel [V] without a pitch and has given the music channel the new tag line – “Bloody Cool”. Channel [V] has [...]

MTV Refreshes Brand Across International Channels

MTV has launched an ambitious rebrand across 64 of their international channels. The brand assignment included on-air, web, and print elements for an international audience of 524 million viewers.

The goal: cement the channel’s reputation as a powerhouse of youth-oriented programming and creative output. The aim is to continue and enhance the innovative spirit of MTV’s [...]

UKTV Completes Portfolio Rebrand with Launch of “Good Food”

Today: Over the last 18 months, UKTV and long-standing creative partner Red Bee Media have overhauled the broadcaster’s entire portfolio of ten channels, in what is the largest and most ambitious branding exercise in British broadcasting history. The final channel rebrand, Good Food (formerly UKTV Food) relaunches today, June 22.

UKTV’s Marketing and Communications Director, Tom [...]