CCTV: “Believe in the Power of the Brand”

I had meant to get this newest :60 spot (titled “Ink”) up last week when it was breaking news, but a busy schedule (and travel) has kept me from my proper blog curation duties. Thanks to the folks at CCTV for contacting me and sending it my way. Fortunately, several years of Mandarin lessons and [...]

Channel Nine Refreshes On-Air With “Welcome Home”

Breaking News: Australia’s Channel Nine unveiled its much anticipated new on-air identity last night at 6pm with a new campaign dubbed “Welcome Home”. The new presentation system is rolled out as Nine buffs up with a fresh programming slate and renewed confidence internally.
A look at the new launch promo:

In related news, [...]

First Glimpse: NBC 2009 Rebrand

Looks like a lot of people have been searching for info on the new look NBC has just unveiled on-air. I’m still in the UK but have been able to get some shots of the new package which infuses bursts of stunning color onto the iconic brand. Not surprisingly, we’ve come to find out that [...]

RTÉ Two: The New Colorful Rebrand Unveiled

Breaking News: Last night at 7pm, RTÉ formally unveiled its latest channel refresh. The new RTÉ Two branding and on-screen package was developed by the in-house marketing and graphics team at RTÉ after a competitive review. The concept for the new campaign “took the form of evolutionary leaps and pictured various species of household insects [...]

MTV Serves Up Fresh Ident Package, Taylor Swift Scrambled

You need not go further than the credit list for these just released spots from MTV to find some humor. Cream cheese stylist? Check. Egg & coffee stain stylist? You betcha.

MTV’s On-Air design team, led by SVP On-Air Design Jeffrey Keyton, VP On-Air Design Romy Mann, and Design Director David McElwaine, [...]

FX (UK) Brand Refresh, New Ident “Swimming Pool”

As a followup to my previous entry, a look at one of the new idents from FX (UK) titled “Swimming Pool”. Fox International has launched the new look on-air as well as online, which incorporates a refreshed website, now offering video clips, games and other content.

“The objective was to give the [...]

Nine Network Looks to Rebrand

Sydney: As insiders speculated, it looks like Australia’s Nine Network is proceeding with a complete on-air rebrand, and will reposition the channel as “the home of TV”. The blue livery and iconic nine logo are expected to remain, but the broader brand platform looks to emphasize the network’s on-air promotions, news, and current affairs programming.

Nine, [...]

UKTV Completes Portfolio Rebrand with Launch of “Good Food”

Today: Over the last 18 months, UKTV and long-standing creative partner Red Bee Media have overhauled the broadcaster’s entire portfolio of ten channels, in what is the largest and most ambitious branding exercise in British broadcasting history. The final channel rebrand, Good Food (formerly UKTV Food) relaunches today, June 22.

UKTV’s Marketing and Communications Director, Tom [...]

Bravo 2009 Rebrand- Goodbye “Watch What Happens”

Update (1) June 24: Updated frames will be posted when available
Had another preview of the ambitious new Bravo (US) rebrand last week at Promax/BDA in NYC. On Tuesday 23 June, the tagline “Watch What Happens” will be replaced with “By Bravo”. The cabler is refreshing its brand with a complete on-air redesign. In an attempt [...]

Virgin1 Launches Rebrand

At 9pm on Tuesday, Virgin1 officially unveiled its new ambitious new rebrand. We were welcomed by by none other than Virgin’s own Richard Branson and Red- the cute, crafty, and impish new face of the network. The character was recruited to embody the personality and values of the Virgin1 brand. You can watch a quick [...]