ITV Global Entertainment is launching Granada TV, a brand new general entertainment channel in Asia and the Middle East.
“Drawing on the vast resources of the ITV programming library, Granada TV offers viewers a hit combination of contemporary dramas, cool comedy, cutting edge reality and the best in talk and entertainment shows. Granada TV brings together [...]
Granada America is renaming itself ITV Studios. The name was unveiled yesterday by ITV Global Content MD Lee Barlett. The 79 year old moniker is behind shows such as I’m a Celebrity Get Me Out of Here, Hell’s Kitchen and Kitchen Nightmares for Fox, Nanny 911 for CMT, WCG Ultimate Gamer for Sci Fi, Celebrity [...]
ITV has launched an ambitious new brand campaign tagged “The Brighter Side”. The commercial spots, which launched last week through television, cinema, and online channels got an audience of an opportunity through it’s premiere on “Britain’s Got Talent” (go Susan Boyle, go!). According to ITV, the channel is “the most entertaining, upbeat, optimistic programming in [...]
It was just a few years that a survey of twenty six different groups representing over 6000 viewers found, that although ITV had used consistent on-air branding, that few could remember and identify them. A breakdown of viewer population attitudinal behavior from the study (at the time) is provided after the jump later in this [...]
