*Update 2: A glimpse at the new campaign. Extra thanks to Matt.
*Update 1: For those Comedy Central watchers that just can’t wait, a few bits about the new idents. One spot has a giant Comedy Central logo crashing down into a tightly packed alleyway causing an orchestra of car alarms to go off. Another has [...]
Posts Tagged as ‘launch’
April 6, 2009
Comedy Central (UK) Launch [UPDATED]
February 24, 2009
UKTV History relaunches as Yesterday on March 2
In just less than 1 week, the “past becomes present” when UKTV History channel rebrands as Yesterday, culminating in the last of UKTV’s factual channels to be renamed and rebranded. Yesterday targets upmarket 30 plus couples, placing serious history in the form of Andrew Marr’s History of Modern Britain and Auschwitz in the same schedule [...]
February 16, 2009
UKTV Channel Rebranded as Blighty Launches
UKTV People has officially relaunched as Blighty, with the goal of “unashamedly celebrate all that is great, unique and inspirational about Britain”.
The new website has been fully launched at: www.loveblighty.co.uk
Quick updates:
Update 3:40 PM: UKTV/Blighty Head of Marketing, Tom Lucas visits this blog and shares some of his thoughts
Update 2:45 PM: Blighty [...]
January 26, 2009
New TV Channel Eden Launches Today
Rebranded UKTV Documentary channel, Eden, (re)launches today. The branding campaign, via UKTV’s marketing team and Red Bee, began airing on Dec. 26, 2008 with a :60 image/identity spot. The background music in the Eden TV advert is “Feeling Good” by Muse.
I’ve worked on a half dozen Discovery Channel branding & image spots through the years. [...]
