Tag Archives: marketing
2009: A Look Back at Channel Rebrands Worldwide
As you might have noticed, there was a lack of posts between the Christmas holiday as I have been traveling and spending some well deserved time with my family. And in a blink of an eye, the New Year is … Continue reading
Filed under branding, channel identity, ident, marketing
Sky(‘s) the Limit with £1M Rebrand
Sources have confirmed that the massive rebranding effort (which began over a year ago) to reposition Sky as “warmer” are proceeding smoothly even though Group Marketing Director Andy Brent (prior Burger King Intl CMO, who was responsible for an Sky … Continue reading
Filed under branding, channel identity, industry news, marketing
Hasbro / Discovery to Launch New Kids Network
Breaking News: My Blackberry went a buzzin’ last week when the rumors we were all hearing were substantiated and made official. The iconic company behind GI Joe, Transformers, and My Little Pony is partnering up with Discovery Communications in a … Continue reading
Filed under branding, industry news, marketing
UKTV’s Blighty and British Designer Ted Baker Join Forces
The cool folks over at UKTV (and recently rebranded channel Blighty) have inked a marketing deal with British Fashion retailer Ted Baker. Some in the US might know Ted Baker more as the competitor outfit to Paul Smith. The LA … Continue reading
Filed under branding, channel identity, marketing
