One HD is finally here. Australian Network TEN’s 24/7 digital sports channel launched a couple weeks ago with a nifty “countdown on a vault” thematic and a promo featuring some big name Aussie stars teasing the channel’s programming lineup. TEN is confident that the new channel will score with sports fans. General manager of Sport, [...]
Posts Tagged as ‘network branding’
March 14, 2009
JL Design Weaves Fantastical HiHD Channel Identity
Some much requested channel branding work out of Asia. HiHD is the first HD channel launched in Taiwan. The only creative guideline provided from the initial brief was “to be abstract with the approach to the new channelʼs identity”. The channel name HiHD can be interpreted as “Hi, High Definition” TV.
Update 3/30/09: Added “Baptism” Ident, [...]
February 2, 2009
Sky Rebrand Ident: “Bones” Featuring David Boreanaz
I’ve gotten a few emails in the last couple of weeks from the US asking about the much lauded, latest Sky Rebrand campaign. The Sky Ident, “Bones”, was shot in London on a custom built set, shot on 35mm and featured David Boreanaz. A digital DCP grade was applied to create a cinematic feel.
It was [...]
January 23, 2009
Atmospheric Branding Idents for Sci Fi
A behind-the-scenes glimpse from London-based dixonbaxi’s ongoing work with Sci Fi Movies. The spots were produced in conjunction with Chris Hewitt and Ben Lukas Boysen. The channel idents are an extension of the overall brand redesign of the channel. The idents can be seen here:
:10 Sci Fi Ident 1
:60 Sci Fi Ident: “Anything Can Happen”
On a related [...]
January 18, 2009
New idents hail new year for BBC ALBA
Galsgow-based agency Design is Central has produced a series of idents for new-ish Scottish Gaelic language channel BBC ALBA. The idents based on the North Star are supplemented by a set of menu boards. The menus are based on the concept of lines. Lines form in different locations including tents, swallows and buoys. These represent [...]
