Some good news for a change. The Design Council has published a new study (Jan 2009) revealing 54% of UK businesses are planning to use design to help them survive the economic downturn. It’s National Survey of Firms, reveals that “far from retreating to safety and resorting to cutting costs, increasing number of firms are using design as a powerful tool to help combat the toughest economic condition in decades.”
The study, which is based in the UK, showed that the number of firms who regarded design as integral to their operations doubled in the past three years from 15 to 30%. Although this study covers design within a broad spectrum of specialties, it is upbeat news for designers working in the image & branding verticals.
This confirms our recent observations of a noticeable uptick of direct-to-client business moving to broadcast design shops from traditional ad agency relationships. This is encouraging news for creative boutiques that offer image, brand strategy, vfx and production as a ‘one-roof’, direct-to-client offering.