Cinelatino, the leading Spanish-language premium movie channel in the US, has just rolled-out a comprehensive rebrand initiative that will includes a new logo and a new on-air graphics package, followed by a new broadband website to launch in early 2009. The channel — formerly Cine Latino — merged its name into one word.
Carolina Bilbao, Cinelatino’s CD, led the channel repositioning and rebranding via New York-based design and animation studio CA Square.
Here’s a few frames of the new rebrand (sorry about the resolution). Check out the spot here.