Rebranded UKTV Documentary channel, Eden, (re)launches today. The branding campaign, via UKTV’s marketing team and Red Bee, began airing on Dec. 26, 2008 with a :60 image/identity spot. The background music in the Eden TV advert is “Feeling Good” by Muse.
I’ve worked on a half dozen Discovery Channel branding & image spots through the years. The content is vast, inspiring, and plentiful. It’s good to see Eden settling quickly into its new creative identity. Looking forward to sharing more of the branding package as it continues to be unveiled. The :60 image spot is “pretty darn feel good”.
Eden’s tagline is “One Amazing World. One Amazing TV Channel”. Eden launches with programs including Superstorm, Ganges, Tribe, and Wild China, as well as top series Planet Earth and Full Circle.
Eden is the first new factual channel rebrand, to be followed by Blighty and Yesterday as part of the broadcasters continuing rebrand strategy.
UPDATE 11:37 AM GMT: First glimpse at a new Eden :20 ID: here
What do YOU think of the rebrand?
UKTV Documentary Logo (2004-2009) (RIP)