Discovery Networks Asia to Rebrand

Discovery Network Asia is revealing a new logo for flagship Discovery Channel and refreshing it’s on-air look across the territory on March 29, 2009. The branding campaign continues from “The World is Just Awesome” campaign which launched late last year and celebrates everything positive the world has to offer.

The infectious “Boom De Ah Dah” TV advert (as seen here) was helmed by LA-based 72andSunny.


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Filed under branding, channel identity

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