The cool folks over at UKTV (and recently rebranded channel Blighty) have inked a marketing deal with British Fashion retailer Ted Baker. Some in the US might know Ted Baker more as the competitor outfit to Paul Smith. The LA flagship store on Robertson is sweet! But I digress. The marketing partnership (which was the first of it’s kind for Ted Baker) will run until March 23, 2009, launched yesterday in the windows of all the retailers shops nationwide.
The deal includes having branded tea bags and Blighty Umbrellas made available to customers who spend a minimum of £100, as well as channel branding on receipts. I’m told the Blighty Umbrellas (that you all keep emailing me about) are still available in select areas for free with a purchase of the London Evening Standard.
Update- Look what arrived this morning for me from the nice folks over at the UKTV/Virgin Media offices:
The Ted Baker deal was negotiated by Caroline Docker at partnership marketing agency Mediator alongside UKTV’s factual (and very talented) marketing manager, Sara Holt and Ted Baker’s brand communication director, Craig Smith.
It’s certainly been a successful, buzz building launch for Blighty so far. We’ll see how many others might follow a similiar channel/fashion collab.